I combine rigorous QA with regular check-ins. Every build is tested across devices and browsers, and I review analytics after launch so the work stays polished and performant, not just at handoff but over time.
Featured Work
Certifications
Officially certified by Shopify across foundations, marketing, selling and development, all verified on Credly.
Foundations Certification Issued by Shopify
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Marketing Fundamentals Issued by Shopify
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Selling Shopify Fundamentals Issued by Shopify
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Solution Planning Fundamentals Issued by Shopify
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Selling and Positioning Shipping Solutions Issued by Shopify
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Selling & Positioning Marketing Products Issued by Shopify
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Shopify Development Fundamentals Issued by Shopify
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Shopify B2B Foundations Issued by Shopify
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Services
Offering a range of services to help you boost your online presence, raise your conversion rate and create experiences your users will love.
AI Integration & Automation
I bring AI into your business where it actually moves the needle: integrating large language models, building chat and support copilots, smart product recommendations, and automating the repetitive workflows that eat your team's time.
Conversion Rate Optimization
CRO focuses on improving the percentage of visitors who take a desired action, like a purchase, a sign-up or a form. I analyse the data and implement strategies that enhance the experience and lift conversions.
Consulting & Fractional CTO
Need a technical partner rather than just a build? I act as a fractional CTO and consultant: guiding architecture and tech decisions, and offering focused e-commerce and Shopify consultation to set your store and roadmap up for growth.
Website Development
Building sites from scratch with an eye on functionality, performance and scalability, using the right languages and frameworks to bring your vision to life.
CRM Setup
Implementing and configuring the systems that manage customer interactions and data. Klaviyo, Omnisend, Mailchimp or whatever you run, I've got you covered.
Third-Party Integrations
Connecting a store to the external services it relies on: 3PL like ShipStation for fulfilment, Google Tag Manager and pixel tracking for clean analytics, and the apps your workflow needs.
Shopify Plus Customization
Adapting the advanced capabilities of Shopify Plus for high-volume stores: custom themes, functionality and integrations built around how you actually operate.
Speed Optimization
Improving loading times for a better experience and stronger rankings, optimising images, code and server performance where it counts.
Stack
The tools and technologies I rely on to take a project from idea and planning all the way to final implementation.
Shopify
Power your business with Shopify, the top platform for online stores and retail systems.
Klaviyo
Drive revenue with Klaviyo, the email and SMS platform built for data-driven, personalized marketing.
Supabase
The open-source Postgres backend for modern apps: database, auth and vector search to ship AI features fast.
Claude
Use Anthropic's Claude for reliable, high-quality reasoning, writing and coding assistance.
Cursor
Ship faster with Cursor, the AI-first code editor that pairs with you while you build.
n8n
Automate anything with n8n, the workflow tool that connects your apps and AI into pipelines.
JavaScript
JavaScript and TypeScript across the modern ecosystem: React, Astro, Node and whatever framework or library the project calls for.
WordPress
Create and manage websites easily with WordPress, the most popular CMS.
Books that I love
Books are the timeless vessels of human wisdom, bridging past and present and lighting the path to where we're headed next.
FAQ
Your questions answered: how I work, what I offer and how we can collaborate to bring your vision to life.
Feedback is built into the process. I share progress at each milestone and run structured review rounds so changes are caught early, scoped clearly and turned around quickly.
My core stack is Shopify, JavaScript, WordPress and Klaviyo, plus AI tools like ChatGPT, Claude, Cursor and n8n to move faster and automate the repetitive parts. I always pick the tool that best fits your goals and budget.
Yes. I offer retainer and ad-hoc support for maintenance, optimisation and new features, so your store keeps improving after it ships.